Reward Survey Completers with a Discount Code

Incentives are great at getting people to act — and terrible when you bolt them onto everything. Pay for every bug report and you get noise: people farming the reward, low-effort submissions, a pipeline you have to wade through. The signal gets worse, not better.

What incentives are good at is getting people to finish something you asked them to do, at a moment that matters. That is exactly what a survey is: a specific question, fired at a specific moment. So that is where the reward belongs.

SeggWat does this with the survey widget's thank-you screen. Finish the survey, and the last frame shows a discount code and a button. No separate reward system, no per-user billing plumbing — the survey already knows the person completed it.

Why a survey, not a feedback button

A feedback button is open-ended and unsolicited. You don't know who will click it, what they'll say, or whether a reward would help. A survey is the opposite:

• Targeted. Trigger it on /pricing when someone hesitates, or in your cancel flow when intent is highest.
• Bounded. You asked one or two questions. A reward nudges people to finish them, not to invent reasons to contact you.
• Attributable. Completion is a clean signal. The thank-you can be shown only to people who answered every required question.

That last point is the whole game. You're rewarding a completed answer to a question you cared about — not buying volume.

How it works

1. Create a coupon in your billing provider — Stripe, Polar, or anywhere you take payment. Say SAVE30, 30% off the first three months.
2. Build a survey in SeggWat and target it where it counts (pricing page, post-onboarding, cancel flow).
3. Set the survey's thank-you screen to Discount offer (coupon + CTA): a headline, the coupon code, a button label, and a button URL — typically your checkout or upgrade page with the code prefilled.
4. Choose who sees it. Show the offer to everyone, or only to people who completed every required question.
5. Publish. When a respondent finishes, the widget renders the code in a copyable block and keeps the thank-you open a few extra seconds so they can grab it.

You own the code; SeggWat just shows it at the right moment. Your billing system handles redemption exactly as it would for any coupon — SeggWat never touches your billing data.

Where it earns its keep

Two placements do most of the work:

The pricing-page survey. Catch someone weighing the plans. Ask what they're evaluating and what's holding them back — then close with a discount that nudges the decision while you've got their attention.

The cancel-flow survey. Ask what's not working on the way out. A win-back offer on the thank-you screen turns a churn signal into a second chance, and you keep the answer either way.

In both cases the reward is doing what incentives are actually good at: getting a specific action finished at a high-intent moment.

Get started

Surveys are a Pro feature. If you're on Pro, this takes a few minutes:

1. Create a coupon in Stripe or Polar (or your billing tool of choice).
2. Build a survey and set its thank-you screen to a discount offer in the survey widget.
3. Target it at a moment that matters and publish.

That's the whole loop — a question worth answering, rewarded the moment it's answered.